Cookie Policy

This policy explains how we use cookies and similar technologies to enhance your experience on our website and services.

Last Updated: December 15, 2024

1. What Are Cookies?
2. How We Use Cookies
3. Types of Cookies We Use
4. Essential Cookies
5. Analytics Cookies
6. Functional Cookies
7. Marketing Cookies
8. Third-Party Cookies
9. Managing Your Cookie Preferences
10. Cookie Retention
11. Updates to This Policy
12. Contact Information

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies contain information that is transferred to your device's hard drive. They help us recognize your device and store some information about your preferences or past actions.

Similar Technologies

In addition to cookies, we may also use similar technologies such as:

Web beacons (also known as pixel tags or clear GIFs)
Local storage objects
Session storage
Flash cookies
Device fingerprinting

2. How We Use Cookies

We use cookies and similar technologies for several purposes:

To provide essential website functionality
To remember your preferences and settings
To analyze website traffic and usage patterns
To improve our services and user experience
To provide personalized content and recommendations
To ensure website security and prevent fraud
To deliver relevant marketing communications

3. Types of Cookies We Use

We categorize cookies based on their purpose and duration:

By Purpose

Essential Cookies: Necessary for basic website functionality
Analytics Cookies: Help us understand how visitors use our website
Functional Cookies: Remember your preferences and enhance functionality
Marketing Cookies: Used to deliver relevant advertisements

By Duration

Session Cookies: Temporary cookies that expire when you close your browser
Persistent Cookies: Remain on your device for a set period or until manually deleted

By Origin

First-Party Cookies: Set directly by our website
Third-Party Cookies: Set by external services we use

4. Essential Cookies

These cookies are strictly necessary for the operation of our website. They enable core functionality such as security, network management, and accessibility.

Examples of Essential Cookies

Authentication: Remember that you're logged in
Security: Protect against cross-site request forgery
Load Balancing: Distribute traffic across our servers
Session Management: Maintain your session state
Cookie Consent: Remember your cookie preferences

You cannot opt out of essential cookies as they are necessary for the website to function properly. Disabling these cookies may cause the website to not work correctly.

5. Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously.

What We Collect

Number of visitors and page views
Time spent on different pages
How visitors navigate through the site
Which pages are most popular
Error messages and technical issues
Geographic location (country/region level)
Device and browser information

Analytics Services We Use

Google Analytics: Website traffic and user behavior analysis
Hotjar: User experience and heatmap analysis
Internal Analytics: Our own analytics platform for service metrics

This information helps us improve our website design, content, and functionality to better serve our users.

6. Functional Cookies

These cookies enable enhanced functionality and personalization. They may be set by us or by third-party providers whose services we have added to our pages.

Functionality Provided

Remember your language and region preferences
Store your dashboard customizations
Remember your notification preferences
Save your theme and display settings
Auto-fill forms with previously entered information
Provide live chat support functionality

Third-Party Functional Services

Intercom: Customer support chat functionality
Zendesk: Help desk and support ticket system
Calendly: Meeting scheduling integration

If you disable functional cookies, some features may not work as expected, but the website will still be functional.

7. Marketing Cookies

These cookies are used to deliver advertisements that are relevant to you and your interests. They may also be used to limit the number of times you see an advertisement and measure the effectiveness of advertising campaigns.

Marketing Activities

Display relevant advertisements on other websites
Measure the effectiveness of our marketing campaigns
Prevent showing the same ad repeatedly
Track conversions from advertisements
Create lookalike audiences for advertising
Personalize marketing communications

Marketing Partners

Google Ads: Search and display advertising
Facebook Pixel: Social media advertising and retargeting
LinkedIn Insight Tag: Professional network advertising
Twitter Ads: Social media advertising

You can opt out of marketing cookies without affecting the core functionality of our website.

8. Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages. We do not control these cookies, and they are subject to the respective third parties' privacy policies.

Common Third-Party Services

Google Services: Analytics, Ads, Maps, reCAPTCHA
Social Media: Facebook, Twitter, LinkedIn sharing buttons
Payment Processors: Stripe, PayPal payment forms
Content Delivery: Cloudflare, AWS CloudFront
Support Tools: Intercom, Zendesk, Calendly

Managing Third-Party Cookies

To learn more about these cookies and how to manage them, please visit the privacy policies of the respective third-party services:

9. Managing Your Cookie Preferences

You have several options for managing cookies on our website:

Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner that allows you to accept or customize your cookie preferences. You can change these preferences at any time.

Browser Settings

Most web browsers allow you to control cookies through their settings. You can usually find these options in the "Privacy" or "Security" section of your browser's settings.

Browser-Specific Instructions

Chrome: Settings → Privacy and security → Cookies and other site data
Firefox: Settings → Privacy & Security → Cookies and Site Data
Safari: Preferences → Privacy → Manage Website Data
Edge: Settings → Cookies and site permissions → Cookies and site data

Opt-Out Tools

You can also use industry opt-out tools:

Mobile Devices

For mobile devices, you can manage tracking through your device settings:

iOS: Settings → Privacy & Security → Tracking
Android: Settings → Privacy → Ads

11. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons.

When we make changes, we will update the "Last Updated" date at the top of this policy. For significant changes, we may also notify you through our website or other communication channels.

We encourage you to review this policy periodically to stay informed about how we use cookies.

12. Contact Information

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Cookie Policy Contact

Email: privacy@lineserve.net

Data Protection Officer: dpo@lineserve.net

Address: Westlands Business Park, Nairobi, Kenya

Phone: +254 700 123 456

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