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If you are interested in launching a bulk SMS reseller business in Kenya, you can do so from the comfort of your home and generate a consistent income. Bulk SMS services are in demand in Kenya, especially branded bulk SMS, which allows for personalized and customized messages to be sent to a wide audience. The cost of branded bulk SMS is often lower than the rates charged by telecom service providers like Safaricom and Airtel.

Many businesses and organizations in Kenya use branded bulk SMS for various purposes, including appointment reminders, employee and customer notifications, festive season greetings, and more. Churches, schools, banks, and political candidates also utilize bulk SMS for communication and outreach.

Starting a bulk SMS reselling business requires minimal capital and no formal qualifications. You’ll need a computer or tablet, a reliable internet connection, and some initial funds. Here are the steps to kickstart your bulk SMS reseller business in Kenya:

1. Register with a Bulk SMS Wholesaler

Begin by registering with a bulk SMS wholesaler who can supply you with custom SMS units. Most wholesalers will provide you with a reselling platform where your customers can purchase SMS units. Keep in mind that there may be a setup fee for the reselling platform, which can vary among wholesalers. Before choosing a wholesaler, research and read reviews to ensure they are reputable. At Lineserve, You can resell bulk sms units at Ksh 0.25 per sms.

2. Purchase Custom SMS Units

After registering as a reseller with a wholesaler, you’ll need to buy a specific volume of custom SMS units to get started. You can begin with a quantity like 10,000 units. The wholesaler will credit your account with the purchased units and provide guidelines for setting up your reselling portal.

3. Customize Your SMS Reselling Platform

Your bulk SMS reselling website will initially resemble the wholesaler’s website. You’ll need to customize it to reflect your branding. Add your business name, slogan, logo, contact information, and other relevant content. While this customization doesn’t require technical skills, you may consider hiring a professional for an appealing design.

4. Promote Your Business

To attract customers, you must promote your bulk SMS reselling business both online and offline. Create printed materials like flyers and handbills to advertise your services. Utilize social media platforms for online promotion. Collaborate with bloggers and website owners who cater to your target audience. Paid advertising on online platforms is also an option.

5. Pitch Potential Customers

Pitching potential customers can be an effective strategy, especially for securing large-value clients. Send proposals explaining how custom bulk SMS can benefit their businesses or organizations. Highlight how bulk SMS can improve customer interaction and contribute to growth. Target religious organizations, associations with substantial memberships, and businesses as potential clients.

Remember that focusing on a few big-value customers can be more profitable than serving numerous individual customers who make small, infrequent purchases of SMS units. Building long-term relationships with significant clients can lead to substantial profits in the bulk SMS reselling business.

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