Messaging Services
Bulk SMS
Send SMS messages to customers worldwide with our reliable bulk SMS API service.
Reach customers instantly with bulk SMS
Deliver transactional and marketing messages in seconds with carrier-grade routing, real-time delivery reports, and global coverage. Built for high-volume senders who need speed, reliability, and compliance.
- • 450+ carrier connections and direct routes
- • 98.5% delivery rate with intelligent routing
- • Programmable API with SDKs for every stack
Built for scale
Send millions of SMS per day with SLA-backed throughput.
Queue management, rate controls, and delivery analytics are included by default so your campaigns stay on track.
Bulk SMS features
Everything you need to build reliable, compliant messaging workflows.
Transparent, volume-based pricing
Pick a plan that matches your send volume and unlock discounts as you grow.
Flexible Pricing Tiers
Choose the plan that fits your messaging volume. All plans include our full feature set.
Pay As You Go
No commitment, pay per message
Starter
For growing businesses
Business
For established businesses
Enterprise
Custom solutions for large organizations
All prices shown are per message. Volume discounts applied automatically.
SMS Pricing by Country
Transparent pricing for 195 countries worldwide
Country & Network Pricing
| Country | Network | Market Share | Price/SMS | Delivery Time | Delivery Rate |
|---|---|---|---|---|---|
Kenya KE | Safaricom | 62% | ₦7 | 2-5 seconds | 98.5% |
| Airtel Kenya | 23% | ₦7 | |||
| Telkom Kenya | 8% | ₦8 | |||
Nigeria NG | MTN Nigeria | 35% | ₦5 | 2-8 seconds | 97.8% |
| Airtel Nigeria | 27% | ₦5 | |||
| Glo Mobile | 23% | ₦5 | |||
| 9mobile | 12% | ₦5 | |||
Tanzania TZ | Vodacom Tanzania | 32% | ₦7 | 3-6 seconds | 97.5% |
| Airtel Tanzania | 28% | ₦7 | |||
| Tigo Tanzania | 25% | ₦7 | |||
| Halotel Tanzania | 11% | ₦8 | |||
Uganda UG | MTN Uganda | 51% | ₦7 | 2-5 seconds | 98% |
| Airtel Uganda | 39% | ₦7 | |||
Rwanda RW | MTN Rwanda | 58% | ₦7 | 2-5 seconds | 98.2% |
| Airtel Rwanda | 38% | ₦7 | |||
Ghana GH | MTN Ghana | 48% | ₦6 | 3-7 seconds | 97.2% |
| Vodafone Ghana | 24% | ₦6 | |||
| AirtelTigo Ghana | 23% | ₦6 | |||
South Africa ZA | Vodacom | 40% | ₦5 | 1-4 seconds | 99% |
| MTN | 32% | ₦5 | |||
| Cell C | 17% | ₦5 | |||
India IN | Airtel | 32% | ₦4 | 2-10 seconds | 96.5% |
| Jio | 36% | ₦4 | |||
| Vi (Vodafone Idea) | 23% | ₦4 | |||
Pakistan PK | Jazz | 38% | ₦5 | 3-8 seconds | 96.8% |
| Telenor | 27% | ₦5 | |||
Bangladesh BD | Grameenphone | 46% | ₦5 | 3-10 seconds | 95.5% |
| Robi | 30% | ₦5 | |||
United Kingdom GB | EE | 32% | ₦7 | 1-3 seconds | 99.2% |
| Vodafone UK | 24% | ₦7 | |||
| O2 UK | 27% | ₦7 | |||
Germany DE | Telekom | 36% | ₦7 | 1-3 seconds | 99.1% |
| Vodafone DE | 30% | ₦7 | |||
| O2 Germany | 26% | ₦7 | |||
France FR | Orange | 38% | ₦7 | 1-3 seconds | 99% |
| SFR | 25% | ₦7 | |||
| Bouygues | 18% | ₦7 | |||
United States US | Verizon | 32% | ₦8 | 1-5 seconds | 99.3% |
| AT&T | 31% | ₦8 | |||
| T-Mobile | 28% | ₦7 | |||
Brazil BR | Vivo | 33% | ₦6 | 2-8 seconds | 97.5% |
| Claro | 26% | ₦6 | |||
| TIM Brasil | 23% | ₦6 |
Note: Prices shown are per SMS segment (160 characters for GSM, 70 for Unicode). Volume discounts apply automatically based on your tier.
Pricing Calculator
Estimate your monthly messaging costs
Calculate Your Costs
You save ₦17,500/month with this tier!
Prices are estimates. Actual costs may vary based on destination mix and message types.
SMS Technical Specifications
Detailed technical specifications for SMS messaging
Message Encoding
| Encoding | Char Limit | Description |
|---|---|---|
| GSM-7 | 160 | Standard English characters |
| Unicode (UCS-2) | 70 | Emoji, Arabic, Chinese, etc. |
GSM-7 Character Set
a-z A-Z 0-9 @ £ $ ¥ è é ù ì ò Ç Ø ø Å å Δ _ Φ Γ Λ Ω Π Ψ Σ Θ Ξ Æ æ ß É ! " # ¤ % & ' ( ) * + , - . / : ; < = > ? ¡ Ä Ö Ñ Ü § ¿ ä ö ñ ü à
Message Concatenation
| Parts | GSM-7 | Unicode |
|---|---|---|
| 1 Part | 160 chars | 70 chars |
| 2 Parts | 306 chars | 134 chars |
| 3 Parts | 459 chars | 201 chars |
| Max (6 Parts) | 918 chars | 402 chars |
API Specifications
Rate Limits
- • Default: 100 req/sec
- • Business: 500 req/sec
- • Enterprise: Custom limits
- • Burst: 2x sustained rate
Delivery Reports
- • Real-time webhooks
- • Delivery receipt (DLR)
- • Status codes
- • Timestamp tracking
Message Validity
- • Default: 48 hours
- • Configurable: 5 min - 72 hrs
- • Auto retry on temp failure
- • Exponential backoff
Sender ID Types
Alphanumeric
Use your brand name as sender ID (3-11 characters)
Supported in most countries, registration may be required
Numeric (Long Code)
Full phone number format, supports two-way messaging
Required in US, supports replies
Short Code
Dedicated 5-6 digit number for high volume
Premium option, requires provisioning
Important Notes
- • Messages are charged per segment. A 200-character message counts as 2 segments.
- • Using Unicode (emoji, special characters) reduces character limit to 70 per segment.
- • Delivery rates vary by country and carrier. Check country-specific rates above.
- • Some special characters in GSM-7 count as 2 characters: | ^ € [ ] ~ \
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